So I’m over Paz de la Huerta and have moved on to a new girl obsession: Kreayshawn, AKA the “Gucci Gucci” girl. I interviewed her for Dazed the other day, and got really excited in a way I rarely do about interviewing “celebrities” (especially musicians–no offense). If you aren’t familiar, here’s some background:
Kreayshawn is 21 year old, loud-mouthed rapper from Oakland. Her debut single “Bumpin Bumpin” became a Youtube hit last winter, after which she became the topic of a zillion online debates about whether her irreverent, white-girl rap was the real deal, or just a really addictive spoof. Next came the viral sensation “Gucci Gucci”, the video for which features her LOLzing around with pals Odd Future on LA’s Fairfax Ave, rapping about blunts, Arby’s and Adderall. The video now has over 15 million views on Youtube, half of which I’m pretty sure were me. A lot of people seem to hate her, but I’m like WHY? Her music is good and she’s really fucking funny… what’s the problem? Judging by her Best New Artist VMA nomination and her recent big bucks deal with Columbia, she’ll probably be giving birth to tiny eggs of herself onstage before you can say “I got the Swag and it’s Pumpin’ out my Ovaries”.
Before life as an internet celeb, Kreayshawn directed music videos for Bay Area rap figures like Lil B, and she recently made a video for–randomly??–the Red Hot Chili Peppers. She also has a really lolz Tumblr where she regularly posts photos of herself smoking giant blunts, and super girly gifs of her face covered in sparkly Hello Kitty animations. She also looks like a lesbian thrift store cholita who works at Kid Robot. Which is cool, obvs. Below is an excerpt from our very serious and important conversation.
All of you Youtube videos have captions like ‘Hella high. Spittin’ some poetry from my soul… lol’. Do you love weed so much?
Kreayshawn: Yeah, I smoke a lotta lotta lotta weed. I have a couple songs that are just decided to smoking weed, like “God Bless this Doobie,” and stuff like that. I’m all about the weed.
What do you like besides weed?
Sailor moon, anime–I’m into stuff that’s really feminine. My room is all pink and covered in Christmas lights and Hello Kitty everything. That’s pretty much the swag right there.
So girly is good?
Yeah man. I’m hoping to inspire girls to do whatever is it they love–art, painting, graffiti, all that. It’s the girlpower message! Because there be beef out there in the streets, and it’s harder for girls. Guys get intimidated by powerful women, and some people don’t like me already before they even hear what I’m doing.
That ain’t cool yo.
Or other times I might get the easy way in on something, but then I realize it’s because this dude has a huge crush on me. But that’s not something I want to deal with so I just tell everyone I’m a lesbian and it works out way better that way.
What is your reaction to people thinking your music is inauthentic?
I feel like people watch the “Bumpin Bumpin” video with a Rebecca Black vibe. They’re like, ‘Is this girl making this song for real?! Does she really think this is cool?’ And I’m like, ‘Yo bitch, “Bumpin Bumpin” is serious. That’s a serious hit right there! That’s the swag!’
OK I have a few more quick but very important questions for you.
God or your iPhone?
My iPhone. God can’t tell me how to get somewhere. Google maps can.
Cat eye or smoky eye?
Weed or Adderoll?
Brick Lane or Fairfax Avenue?
Brick Lane! It’s my favorite place to shop in the world.
Nicki Minaj or Lil’ Kim?
I can’t pick. I pick Kreayshawn.
Cat or dogs?
Are you crazy? Cats all day. I’m a crazy cat lady.
Beyonce or Gaga?
I like them both.
“The L word” or “The Real L Word”?
“The L word.” Loads of my friends in L.A. are on “The Real L Word” though. Those chicks are crazy!
I love you.