Cindy Gallop: The Santa Claus of Good Sex

I recently interviewed the amazing Cindy Gallop who founded Make Love Not Porn! This originally appeared in Dazed mag. <3

Cindy Gallop wants you to have good sex, like, for real. In 2009 the New York City-based advertising executive gave a four-minute talk at a TED conference that became one of the event’s most talked about presentations. “I date younger men, predominantly men in their 20s,” was her opening line, and she went on to discuss the obvious influence of hardcore porn on the sex techniques of her young lovers. According to Gallop, internet porn has created a generation of young people who think that “what you see in hardcore pornography is the way that you have sex.” Basically, in the absence of proper sex-ed, porn has become the default sex-educator.

Gallop used her TED talk to unveil, a witty, non-judgmental website that compares sex in the “porn world” to that in the “real world”. For example: “Porn World: Women come all the time in positions where nothing is going anywhere near the clit. Real World: There has to be some sort of rhythmic pressure on the clit in just the right way to make a woman come. Can be pubic bone, tongue, fingers, something else entirely. But it has to be there.” Oh, how true Cindy!

The site became a worldwide phenomenon, leading Gallop to publish the book Make Love Not Porn: Technology’s Hardcore Impact on Human Behavior. Four years later, she’s now preparing to launch, a video-based social-media site that aims to revolutionize sexual entertainment by offering videos of real people having real sex. Say goodbye to smoke and mirrors and anal bleaching –this is the real deal!

The best thing about is that it’s funny. It’s so much less awkward to talk about sex when there’s humour involved.
Cindy Gallop: Exactly. I wrote all the copy myself, and I deliberately made it lighthearted to defuse the embarrassment that exists around talking about sex. Also, when I was creating the site I said to my designer, ‘I don’t want the slightest whiff of education or public service about it,’ because that’s the kiss of death where kids are concerned. I said, ‘I want you to take your design cues from the world of hardcore porn.’

And were you surprised by the response?
The response has been so extraordinary. I’ve been receiving emails about the site literally every day for the past four years. They tend to go something like this: ‘I came across your TED talk, I went to your website, I shared them both with my girlfriend/boyfriend/lover, and off the back of that we had a great conversation, and now our sex life is so much better.’ Essentially, the site is working as an objective, outside platform that helps people have the conversations they need to have.

You’re like the Santa Claus of good sex! So can you explain your new venture,
Well, the sheer amount of emails I received made me feel that I had a personal responsibility to take Make Love Not Porn forward, in a way that would make it more far-reaching and effective. One of my philosophies – born of my advertising background – is ‘communication through demonstration’. So I decided to take every dynamic that currently exists in social media, and apply them to the one area no other social platform has gone or will ever dare to go: sex. I want to socialise sex, and to make real-world sex socially acceptable, and therefore just as socially shareable as anything else we share on Facebook, Twitter, or Instagram. So is a user-generated, crowdsourced platform on which anybody from anywhere in the world can submit videos of themselves having real-world sex.

And how do you define real-world sex?
Real-world sex is not performing for the camera; it’s funny, messy, human, and ridiculous. It’s the shit that really happens. For example, the total nightmare of putting the condom on. Guys are supposed to be able to do this like magic, but as we all know it often doesn’t happen like that, and sometimes things go soft, juices go dry and libidos get derailed. Or fanny farts – everyone does it, nothing to be ashamed of. Also, I find it so amusing when people talk about porn being “dirty”, because porn actually sanitises sex. In porn nobody has hair, you never actually see anybody using lube, or having sex on their period, when actually that’s when girls are the horniest! So we want categories like ‘period sex’ – bring it on, blood everywhere – no big deal, take the tampon out with your teeth.

So your site will show actual orgasms, not the fake, overdramatic screamed orgasms common in mainstream porn?
Totally. For example, our very first submission was from a young straight couple, and as I was watching it, no matter how hot what they were doing to each other was, I just could not stop looking at the girl’s face. And the reason was because she was loving it. She was so aroused that it became adorable. You never see faces like that in porn.

Will there be a fee for users?
We charge $5 per video for a three-week streaming rental. We also charge $5 to submit a video to the site, which is a curation fee, as my team and I will review all submissions. But then we revenue share – we give you, the contributor, 50% of the revenue that your makelovenotporn.TV video generates.

Whoa, so one can potentially make a lot of money.
Absolutely! In theory, your video could hit the YouTube holy grail of a million rentals, and at $5 a rental, the revenue is a nice amount of cash. That’s why we like to call ourselves ‘the Etsy of Sexy’.

Does have a primary ambition?
The message is pure and simple: talk about it. The issue I’m tackling is not porn, I’m tackling our society’s lack of an open, healthy dialogue around sex and porn. Because people find it bizarrely difficult to talk about sex with the people they’re actually having it with, because they’re terrified of hurting the other person’s feelings, or putting them off, or derailing the entire relationship. But at the same time, people really want to please their partners and make them happy, so they take cues on how to please from anywhere they can, and if the only cues people have are from porn, then those are the ones they take, to not very good effect.

And is it only men who are being misled by this sex-ed-through-porn trend?
Not at all. I talk to young men who say, ‘My girlfriend is putting on a performance in bed and it’s getting in the way of a real connection.’ One guy said, ‘I’ve been getting a lot of pornified blowjobs lately. I don’t know whether she’s really into me or if it’s what she thinks she should be doing.’ So it cuts both ways.

That makes sense.
And porn does a massive disservice for men, because it makes them think that sex is entirely dick-centric – it’s all about how big it is and how hard it is. For example, the other night I was with a 25-year-old, and for whatever reason he was having some trouble getting it up. I didn’t mind, but obviously he cared massively, and so as unfortunately often happens in these situations, the entire session became about his need to get it up and cum. And I was thinking, well, there’s actually a whole different way to approach us being in bed together, and it doesn’t have to be all about addressing your penis. Great sex is about the whole body. I deliberately spend time telling the men I sleep with how beautiful they are, and praising various parts of their bodies that aren’t their dick, and they’re stunned when I do this, because that’s not something they’ve even conceptualised. So for a lot of men, porn is causing unnecessary neuroses and insecurity.

Do you think people truly have difficulty understanding that porn is not an accurate representation of real sex? That it’s sensationalised for entertainment, just like regular films?
I had this conversation with some students in Oxford recently, because they were saying, ‘Come on, how could anybody think that porn is real? It’s like disaster movies or police chases.’ But here’s the difference: you can watch The Fast and the Furious, but everybody knows and talks about how to drive in real life. But with sex there’s no counterpoint, because we don’t talk about how sex operates in the real world. That’s why our tagline is ‘Pro-Sex, Pro-Porn, and Pro-Knowing-the-Difference’.

You have said you think could actually benefit the mainstream porn industry. How so?
Porn is a male-dominated industry. Now, the best of all possible worlds, in every sector, is one that is designed by men and women equally. I explain to guys that us girls like porn too – who doesn’t like to watch other people fucking?! – but often we have to watch porn that’s made for men. So I’m watching porn and trying to get off, but I can’t avoid processing it through the lens of female experience. I can’t help but think, ‘I know that hurts – if she keeps her leg up one more moment she’s going to get a cramp, I know she’s not actually coming,’ etc. But I want to see real-life sex, because I’m much more in tune emotionally with something I can relate to. The world of porn hasn’t even begun to experience what women can bring to the table. Make Love Not Porn is a venture founded by a woman, conceived by a woman, and built by a tech team that is more female than male. So that’s part of how we want to help the porn industry – by demonstrating that it’s possible to create a disruptive, innovative new business model, and to leverage human sexuality entertainment in a whole different way.



9 Replies to “Cindy Gallop: The Santa Claus of Good Sex”

  1. Cool interview Karley.

    I really like Cindy Gallop’s attitude towards porn, but I’m not sure how much success she’ll have competing with all the free sites out there. I am 22 year old guy who lately has become a bit more discerning about what I watch but I’m not sure whether I’m prepared to pay for it. If she’s serious about this becoming big and having a social impact I think she needs to consider some sort of free model, otherwise the site will remain relatively niche.

    Nothing gets me going more than knowing that the girl is genuinely enjoying herself… sadly in mainstream porn this is often decidedly ambiguous. I’m a big fan of uncommon appetites and erika lust, their stuff is actually erotic – so much more of a turn on than some meathead with roid rage slamming in and out of a barbie look-a-like.

    1. yeah i agree. i love this whole idea but if it’s ideally marketed towards a younger audience then that may fail considering college-aged people are way less likely to pay money for music, let alone porn.

    2. I have a feeling most of the people paying for this porn for solo-time will be older/more established and thus willing to pay $5 for yummy real porn. You know, the same audience that pays for porn DVDs and Pay Per View. Also, I think this is a good way to get a partner to watch porn with you. “Let’s rent a sexy movie!” It feels like you’re being allowed into these couples’ worlds and that’s really hot.

  2. i think it’s a great idea. the 5$ will perhaps filter out the riff-raff

    this woman is smart and so are you and well, so am i

    off to go check out this site!

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